1995 Icast winner Donnie Cass

 🎣About Game Changer Bait

Built to Fish Different. Designed to Change the Game.

At Game Changer Baits, we don’t just make lures — we solve problems on the water. Born out of a passion for fishing and a frustration with “same-old” baits that fall short, we set out to create baits that do more, fish better, and give anglers the upper hand when the bite gets tough.

Every bait in our lineup is designed with a purpose: to give you a true edge — in action, versatility, and results.

🧠 Innovation First. Results Always.

Our growing lineup is loaded with baits that don’t just look different — they fish different. Each one is built from the ground up to perform in real-world conditions, tested by anglers, and proven where it counts: on the water.

🚨 THE LINEUP:

• ​The Tripple Threat 

• Is what we call a senko on steroids. This bait fishes like a senko with triple the action. It has 2 extra legs that move back and forth on the fall and the twitch. Rig it whacky style or texas rig this bait is deadly.

• The Boogeyman

• This is our creature style bait it is flast with for legs that move in the water side to side on the fall. It is a great skipping bait and with all the legs moving puts out a ton of viberation.

• 💨 The Glide
  A slow-sinking glide bait that swims with smooth, wide S-curves. Deadly on pressured fish that won’t commit to faster-moving presentations.

• 🐟 The Crappie Fry
  Ultra-realistic downsized finesse bait, perfect for panfish, crappie, or bass feeding on smaller forage. Great on a jig head, under a float, or on light line finesse rigs.

• ⬆️ The Straight Up Spinnerbait
  Designed with a 3-bend wire system that causes the bait to ride upward at a 45° angle, positioning the hook perfectly for upward strikes. Short strikes? Gone.

• 👹 The Boogeyman
  A 5-in-1 creature bait with unmatched movement. Rig it Texas-style, weightless, or on an EWG — it moves like it’s alive, no matter how you fish it.

• 🕶️ The Sneaky Shad
  A suspending jerkbait that mimics the real thing — erratic, natural, and deadly. Painted with ultra-lifelike finishes and balanced for precision.

• 🧩 The Basspuzzle
  A versatile bladed  bait that our preforms a traditional viberating jig. This bait is a cross up of a bladed jig and a spinnerbait you get the best of both worlds. It has a very fast eratic side to side chopping motion that fish love.

• ⚡ The Double Take
  The perfect blend of bladed jig and spinnerbait — combining flash, thump, and vibration for a multi-sensory attack. Burn it, slow roll it, or rip it through cover.

• 🌊 The Shakin’ Shad
  A true hybrid bladed bait that dominates in grass and cover. Optional Colorado blade adds thump, while the wide wobble triggers brutal strikes.

• 🎸 The Rocker Jigs
  Designed with a unique head shape that “rocks” on the fall, creating a suttle side to side mothion. Ideal for dragging and flipping in tough conditions.

🔭 Our Vision:

We’re not here to blend in — we’re here to redefine what a bait company can be.
Our vision is to build the most innovative, purpose-driven bait brand in fishing. Every product we design has to do one thing: change the game for the angler.

We're pushing boundaries with smart design, better movement, and new ways to target fish — because we believe the next cast should always be your best one.

We’re for the anglers who think differently. Fish harder. Expect more. And won’t settle for the ordinary.

🗣️ Our Motto:

Fish Different. Change the Game.

Join the movement. Whether you’re flipping, winding, twitching, or dragging — Game Changer Baits is your unfair advantage on the water.
Let’s change the game, one cast at a time.