top of page

Game Changer Bait, the brainchild of award-winning Icast winner Donnie Cass

 former owner of Viper Tackle Millennium lures, and illusion lures is proud to announce its entry into the market as a pioneering force in the fishing lure industry. With a commitment to cutting-edge technology and innovation, Game Changer Bait aims to revolutionize how anglers fish, offering a distinct advantage over other lures. 

One of the standout features of Game Changer Bait's

offerings is the incorporation of real-life images on their lures, creating unparalleled realism. These lifelike designs provide a significant advantage to anglers, attracting fish with an authenticity that cannot be matched by other lures on the market. With Game Changer Bait', anglers can now mimic the appearance of natural prey like never before, ensuring a heightened level of success on every fishing trip.  

Game Changer is tapping a market

that seems like has been left out when it comes to innovation in that space. Game Changer is introducing a like-like crappie bait that not only looks like a live bait fish but smells like one also. This bait is a true Game Changer for the guys in the crappie market and they are going crazy over it. We will be doing 3 different styles the first is the Crappie Fry. 

Moreover, Game Changer Bait's soft baits are meticulously designed to mimic the lifelike movement of real fish. Every appendage on these lures is precisely engineered to move effortlessly through the water, enticing even the most skeptical fish to strike. The unrivaled realism of Game Changer Bait's soft baits guarantees an advantage over traditional lures, providing anglers with increased opportunities for successful catches. 

Among the standout products

in the Game Changer Bait lineup is the Boogeyman lure. This exceptional lure exhibits unparalleled action both during the fall and when twitched. Anglers will be astounded by the lifelike movements and irresistible appeal of the Boogeyman, setting it apart as an essential weapon in any fishing arsenal. 

One of the new baits in his bag of tricks is the weighted worm this bait has the weight built in so you no longer have to peg a weight on your Texas rig. This will virtually eliminate limb and twig hang-ups as well as fraying the line when the weight slides up and down the line. This also eliminates having to have a toothpick to peg the weight. 


Additionally, the head knocker spinner bait showcases Game Changer Bait's commitment to superior design. With multiple bends strategically incorporated into its structure, this spinner bait allows for exceptional hook sets, surpassing the capabilities of competitor lures. Anglers can now enjoy a higher probability of successful hookups, thanks to the innovative design of Game Changer Bait's head knocker spinner bait. 

Another standout innovation from Game Changer Bait

is the Freak series jig. This groundbreaking jig features a concave bottom, enabling it to fall erratically and captivate fish with its unpredictable movement. The Freak series jig offers two distinct variations—one designed for skipping and swimming and the other created to stand up on the bottom—providing anglers with unparalleled versatility and adaptability in various fishing scenarios. We also have a new crappie bait that is a true game-changer in the crappie market. This bait has a lifelike image along with a natural scent that crappie can't get enough of. 

It is worth mentioning that Donnie is the visionary behind Game Changer Bait, held a patent for incorporating lifelike images on soft plastic lures. Cass is no stranger to innovation, having pioneered the use of holograms on lures in the early 90s. Game Changer Bait's Jigs and spinnerbaits are equipped with scented skirts, adding layer of attraction. The enticing aroma emanating from our lures serves as an irresistible invitation, enticing even the most discerning fish. Expertise and relentless pursuit of excellence continue to drive the forward-thinking ethos of Game Changer Bait. Game Changer Bait is set to transform the fishing experience with its revolutionary lure technology. Anglers can now equip themselves with the most advanced tools available, providing an undeniable edge over the competition. Stay tuned for future updates and product releases from Game Changer Bait as they continue to push the boundaries of Innovation. 

bottom of page