Sockittoya Shad
The Sockittoya Shad is our next-generation minnow-style bait, purpose-built for forward-facing sonar anglers who target trophy fish with precision. Available in both classic color patterns and ultra-realistic photo-image finishes, this bait delivers unmatched visual realism that fools even the smartest fish. Its streamlined profile and natural action make it easy to track on sonar and deadly effective when presented directly to individual fish. Tie on the Sockittoya Shad when you’re hunting giants — it’s made for one thing: getting big bites with FFS.