Introducing the Straight Up Spinnerbait – your next-level solution for landing more fish, more often.

Engineered with three distinct bends, the Straight Up sits in the water at an aggressive 45-degree angle, positioning the hook to drive straight up through the fish’s head on the strike. This revolutionary design puts the odds in your favor with maximum hook-up efficiency.

Unlike traditional spinnerbaits, the unique wire configuration keeps the blades rotating directly above the hook, not behind it—eliminating short strikes and increasing your conversion rate. No more guessing if the hit will stick.

Offered in a wide range of custom colors with life-like detailing on both the heads and blades, the Straight Up doesn’t just perform—it looks like the real thing.

We believe the Straight Up is the most exciting advancement in spinnerbait design since we took home top honors at ICAST in 1995. It’s not just a bait—it’s your new secret weapon.